How to Make WeChat Channel || WeChat Official Account

✅For WeChat Official Account

1. Log in to the WeChat Official Account platform
   Website: https://www.wechat.com/
2. Go to the “Content Management” section (内容管理)
   Here, you can create or edit new articles.
3. Click “New Article
4. Write your article:
   • Title: Make it catchy.
   • Author optional): You can include your name or pen name.
   • Cover image: Upload a good-quality image.
   • Body: Use the rich text editor to write and format your article (you can add images, videos, dividers, bold/italic text, etc
   • Summary: Add a short description to attract readers.
5. Preview & Edit: Click to send a preview to your WeChat or someone else’s before publishing
6. Publish or Schedule:
   • Click to send it out immediately.
   • Or schedule a post for later.
7. Share: Once published, you’ll get a link that can be shared on WeChat Moments, groups, or even embedded in QR codes.

✅ For WeChat Video Channel

WeChat Video Channels are more for short videos, livestreams, and short captions — but you can still post a “图文” (image + text) post that looks like a mini article.

Steps: WeChat Official Account

1. Open WeChat Discover Channels
2. Tap the camera icon in the top right to create a new post.
3. Choose (Image + Text)
4. Upload your cover image
5. Write your article in the caption box – you can format with:
   • ParagraphsEmojisHashtags (#tag#)Mentions (@name)
   ⚠️ Character limit is around 2,000–3,000 in captions, not ideal for long-form, but still works for a micro-article.
6. Tap Publish

💡 Tips for Better Engagement:

Use headlines that ask questions or tease value.

Break up text with images or spacing.

Use QR codes to lead to full articles (if the Video Channel post is short).

Promote the article in WeChat groups or Moments.